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The Guardian — Fashion • Jan. 12, 2026, 2:34 a.m.
Clouded judgment? Why Pantone’s colour of the year is causing controversy
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Against a backdrop of rising white nationalism, the ‘global authority on colour’ has chosen white as the shade of 2026. Four experts wade in on the implications for everything from interior design choices to racial politics • Don’t get Fashion Statement delivered to your inbox?
Sign up here For more than 25 years, Pantone, which describes itself as “the global authority for colour communication and inspiration”, has attempted to prophesy the year ahead by choosing its specific colour. For 2026, it is hedging its bets on something called cloud dancer .
Sign up here For more than 25 years, Pantone, which describes itself as “the global authority for colour communication and inspiration”, has attempted to prophesy the year ahead by choosing its specific colour. For 2026, it is hedging its bets on something called cloud dancer .
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